Your GMB profile should include high-resolution pictures or videos. Photos on local business listings increase click-through rates by 35 percent. Upload your business profile picture, logo, cover photo and general photos. Choose an appropriate size (from 10KB to 5MB) and make sure that it is well-lit and focused. Use a tool like PlePer to choose the right categories for your business. It will also help you improve your ranking by improving your listing’s visibility.
Claiming your business listings is the first step in local business listing optimization. The best way to do this is to make your business appear on Google maps and other popular search engines. You can claim your listing on Google, Yellow Pages, and other places, and keep your listing information updated. This can take a couple of hours a week, and it is worth it in the long run. The best companies will monitor your listings for duplicate listings, customer reviews, and other information.
Once you have claimed your business listing on Google, you can begin optimizing your local listings. Using meta tags on your listing helps the search engines understand what it is about. They contain information about your business, such as your address, phone number, and other details. The title and meta description should match. In addition, make sure you regularly update your listings. Changing your listing’s metadata will boost your website’s organic search results and increase the likelihood of a sale.
One last tip for local business listing optimization is to ensure that the phone number listed connects directly to your local business. It is best to choose a phone number that connects directly to your local business. Some citation forms will let you enter an alternate or toll-free number. Vanity numbers will not hurt your local search results. Furthermore, it is important to be consistent between your Google MyBusiness listing and social profiles. For instance, if your Facebook page refers to a different page, the search engine will not be able to recognize your page as the same.
The key is to optimize your listing for local searches. More than 25% of online queries will include the name of a city or state. This makes it crucial to optimize your listings on Google to ensure maximum exposure. By optimizing your listings, you will improve your business’s online presence. You’ll also be able to attract more customers by providing information that is relevant to your customers. If you provide detailed information, your customers will be more likely to come to your business.
To increase your business’s local search results, it is important to optimize your listing. More than 25% of online searches include a city or state in their query. Adding a local business listing to your listings will improve your visibility on Google. If you want to have a local presence, your customers will be able to find you easily with the help of SEO. However, you should be aware that the success of your business depends on your listings on Google. Read next.